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　　在人们的印象中，也许国外的月亮比较圆，在包装设计行业，很多人也想看看国外的包装设计方面的文献，想看看跟国内的有什么不同。其实的话，差别并不是很大，只是叙述方式略有不同罢了。为什么小编知道呢？因为小编早已阅读了这些包装设计翻译文献，当然小编也不吝啬，接下来就把这些文献分享给大家。

1. Speeding projects to accuracy

　　Accuracy is of the utmost importance to Bausch & Lomb (Rochester, NY), which has a plethora of products for the pharmaceutical and medical markets. The nature of these target markets requires that products and their packaging quickly move from development to distribution.

　　The company’s global packaging team was completing complex package development projects in less than five months, but the ambitious team thought it could do better. Starting with one vertical market, pharmaceuticals, the group evaluated how it was spending those precious few months. The team found a significant time sink: administrative tasks. The group was spending more than half of its time managing those project details, including the complex review and commenting process.

　　The group identified the primary problem to be its email- and fax-based reviewing and commenting procedures. For each project, a lead package design team member collected, managed, and interpreted comments from stakeholders from different departments and sometimes different countries. And sometimes those comments were repetitious or worse yet conflicting. Such comments often put the package-design team member in the uncomfortable position of mediator between the stakeholders.

1．加快项目的准确性

　　准确性对于博士伦(罗切斯特,纽约)而言是至关重要的，其中有大量的产品专为医药和医疗市场研制。自然这些目标市场要求的产品，其包装迅速发展，广泛分布。

　　该公司的全球包装团队在不到五个月的时间里完成了复杂的软件开发项目，但雄心勃勃的团队认为它能够做的更好。从一个垂直市场，药品，制药支出，团队小组评估了它是如何度过那些珍贵的几个月。该团队发现了一个重大的消耗时间的无底洞：行政工作任务。本集团花了一半以上的时间管理这些项目的细节，包括复杂的审查和评估过程。

　　工作组确定的主要问题是它的基于电子邮件和传真机为主的回顾和评论程序。对于每一个项目来说，一个引线牵头封装设计团队成员收集，管理和评价并解释来自不同部门甚至不同的国家地区的利益相关者的意见。有时，这些评论是重复或更糟的是相互矛盾的。这样的评论往往把包装设计团队成员摆在舒服的位置之间，类似于调停者或中介者。

2. Calling off the hunt

　　A common way for packaged food companies to expand their product offerings is to add more varieties under proven product lines. This proce****learly offers built-in product manufacturing efficiencies, but it can also be a challenge for designers to extend the product lines visual consistency especially when the other packages (and their product photography) were completed months or even years ago.

　　According to Chris Powell, senior manager of imagery for strategic branding firm Daymon Design (Stamford, CT), the fly in the ointment might be something as modest as a simple white bowl. He explains that product photography props (such as a bowl) can be difficult to identify and match with those used in previous photo shoots for the same product line. “We have got 50 white bowls,” says Powell.“believe me, they are all slightly different.”

2．取消扩张

　　包装食品公司扩大其产品的常见的一个方式是在成熟的产品线基础上增加更多的品种。这一进程显然提升了内置的产品生产效率，但它也可以是一个挑战，为设计师拓展产品线的视觉上的一致性，特别是当其它软件（和他们的产品摄影）完成，是在几个月甚至几年前的事了。

　　据图像战略品牌公司达曼设计（斯坦福，康涅狄格州）的高级经理——克里斯鲍威尔讲述，美中不足的可能是一些温和的简单的白色碗。他解释说，产品摄影道具（如碗）是难以确定和配合使用的那些以前的照片拍摄的同一产品线。“我们有50个白碗，”鲍威尔说，“相信我，他们都略有不同。”

　　但是确保同样的白碗是可以用于所有的口味就相对容易得多，因为达曼设计公司安装了OpenText（安大略，加拿大）研发的数字资产管理系统（DAM系统），它使包装设计师以原数据存储照片，这包括信息原数据的碗是定位于哪、如何识别它。这有助于达曼设计师不仅找到一个更快的支撑道具，但也肯定他们使用的是正确的。

3. Clearing communication lines

　　Collaboration is just as important for designers at agencies as it is for those at worldwide brands. Kaleidoscope, an integrated design agency and prototype provider (Chicago, IL), consults with packaged-goods companies on everything from conceptualization and proofing to package printing.

　　There’s one common requirement from nearly all of Kaleidoscope’s customers, says marketing and sales manager Dan Dowling. “The requests for proposal have a heavy emphasis on workflow systems,” he says. It’s not just about the creative. Clients aren’t content to work within an agency’s system, either. If a CPG is paying money to a vendor for a service, it wants that supplier to work within the Cog’s system. So Kaleidoscope designers are continually investing non-billable time to learn new DAM systems.

　　Th***** a challenge, says Guy Gangi, director of brand strategy, planning, and design, but it’s not a bother. The benefits of working within a DAM are worth the time and effort in studying the systems. For an agency designer, working from the position of an outsider, serving as a mediator for two disagreeing project stakeholders can be challenging. Sometimes the only way to resolve this situation, says Gangi, is to develop two different designs. Th*****n’t exactly the best use of the agency’s or brand owner’s time.

　　But a DAM system can help clients develop consensus without the designer mediating the conversation, he explains. This makes for a much more amicable agency-client relationship.

　　DAM also can be used to better manage relationships and communications.

3．空地通信线路

　　在为那些全球品牌搞设计的设计师机构，合作是同样重要的。万花筒，一个综合设计机构和原型供应商（芝加哥，IL），咨询一切公司的概念、校核和打样到印刷包装公司。

　　几乎所有的万花筒的客户，均有一个共同的要求，市场和销售经理丹道林说道。“提案要求有繁重的工作流程系统，”他说，“这不仅仅是创意，客户不满意的工作在一个机构的系统内，无论是客户端。如果一个序列是付钱给供应商的服务，它希望在供应商工作的齿轮系统。所以万花筒设计师不断投资非结算时间去学习新的数字化资产管理系统（DAM）。”

　　这是一个很新颖的挑战，负责品牌战略、规划、设计的盖甘吉主任说，但它还不是一个麻烦，在数字资产管理系统工作的好处是值得学习的时间和精力。对于一个机构的设计师来说，从一个局外人的立场，作为两个不一致的项目利益相关者的调解人可以说是具有疯狂挑战性的。有时甘吉说，只有这样，才能解决这种情况，是两种不同的设计开发。

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